Sobre

Sobre

Consultor de estratégia e desempenho e pesquisador independente. Fundador da MetriqOne — uma estrutura de medição de desempenho em cascata fixa, projetada para ambientes frágeis, micro, pequenas e médias empresas (MPMEs), cooperativas e ONGs. A base intelectual começou na universidade, em 2000, com o curso de Ciências da Pesca e Alimentos — uma imersão em Deming, Gestão da Qualidade Total (TQM) e Aprendizagem Baseada em Problemas, que estabeleceu uma abordagem de medição baseada em evidências. Seguiu-se uma década de análise e implementação independentes da medição de desempenho em diversas organizações, gerando o conjunto de questões que eventualmente se tornaram MetriqOne . A estrutura foi formalizada academicamente por meio de um mestrado em Gestão Internacional na Universidade de Liverpool, em 2015, sob a supervisão do falecido Dr. Mehraz Boolaky. A consultoria realizada na Escandinávia e no sul da Europa, de 2016 a 2023, refinou e implementou o sistema em Field . Desde 2024, a pesquisa Field continua no Sudeste Asiático, com seis implementações documentadas nas Filipinas. A Trilogia MetriqOne — Medição para o Mundo Real — documenta essa trajetória de 25 anos. Os livros I e II foram publicados. O livro III avança a epistemologia da evidência para ambientes frágeis como uma disciplina acadêmica independente.
Academic
MSc International Management
Institution
University of Liverpool, 2015
Field Focus
Scandinavia · Southern Europe · Southeast Asia
Framework
MetriqOne, Founder
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Philosophy

Show Where to Look. Not What to Find.

This principle, from Dr. Boolaky's supervision of the Liverpool dissertation, defines the MetriqOne research posture. The framework provides structure, logic, and evidence discipline — but deployment decisions and the interpretation of evidence remain the responsibility of the people who own them.

The framework enhances human judgement rather than replacing it. In fragile environments — where volatility is the norm and buffers are thin — measurement that removes human agency is not measurement. It is liability dressed as governance.

MetriqOne is a framework, not a formula. The stack provides structure, logic, and evidence discipline — but deployment decisions and the interpretation of evidence remain the responsibility of the people who own them. This book equips that responsibility. It does not replace it. — Book II back cover
Background

A Practitioner's Path

2000–2004

Fishery & Food Science — University Studies

Immersion in Deming, TQM, and Problem-Based Learning methodology. The evidence-first thinking that underpins MetriqOne has its origins here — in the rigorous application of measurement principles to complex, variable real-world systems.

2005–2015

Performance Measurement — Scrutiny & Implementation

A decade of independent scrutiny and hands-on implementation of performance measurement across organisations. The accumulated failures and gaps of conventional frameworks become the origin question that eventually produces MetriqOne.

2015

MSc International Management — University of Liverpool

Dissertation on performance measurement in SMEs, supervised by the late Dr. Mehraz Boolaky. The academic formalisation of a decade of practical inquiry. The foundation on which the MetriqOne framework is built.

2016–2023

Consultancy Practice — Scandinavia & Southern Europe

MetriqOne deployed and refined across client engagements. The Logic Library takes shape: Context Logic, SMART Logic, Visum Logic, Cereal Logic. The framework moves from concept to operational system.

2024–Present

Southeast Asia — Field Deployments

Six field cases in the Philippines across MSMEs, cooperatives, NGOs, and local government units. The empirical foundation for Book III: The Proof — and the evidence base for positioning evidence epistemology for fragile environments as an independent academic discipline.

2025–Present

The MetriqOne Trilogy

Book I — Proof Without Judgement — published. Book II — Foundations of Evidence-Based Leadership — published. Book III — The Proof — in active production. Three volumes establishing evidence epistemology for fragile environments as an independent academic discipline.

Get in Touch

For deployment enquiries, research collaboration, or questions about the framework.

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