About
Strategy and performance consultant and independent researcher. Founder of MetriqOne
— a fixed-cascade performance measurement framework designed for fragile environments, MSMEs, cooperatives, and NGOs.
The intellectual foundation begins at university in 2000 with Fishery and Food Science
— an immersion in Deming, TQM, and Problem-Based Learning that established an evidence-first approach to measurement. A decade of independent scrutiny and implementation of performance measurement across organisations followed, producing the accumulated questions that eventually became MetriqOne.
The framework was formalised academically through an MSc in International Management at the University of Liverpool in 2015, under the supervision of the late Dr. Mehraz Boolaky. Consultancy practice across Scandinavia and Southern Europe from 2016 to 2023 refined and deployed the system in the field. Since 2024, field research has continued across Southeast Asia, with six documented deployments in the Philippines.
The MetriqOne Trilogy — Measurement for the Real World — documents this 25-year arc. Books I and II are published. Book III advances evidence epistemology for fragile environments as an independent academic discipline.
Show Where to Look. Not What to Find.
This principle, from Dr. Boolaky's supervision of the Liverpool dissertation, defines the MetriqOne research posture. The framework provides structure, logic, and evidence discipline — but deployment decisions and the interpretation of evidence remain the responsibility of the people who own them.
The framework enhances human judgement rather than replacing it. In fragile environments — where volatility is the norm and buffers are thin — measurement that removes human agency is not measurement. It is liability dressed as governance.
MetriqOne is a framework, not a formula. The stack provides structure, logic, and evidence discipline — but deployment decisions and the interpretation of evidence remain the responsibility of the people who own them. This book equips that responsibility. It does not replace it. — Book II back cover
A Practitioner's Path
Fishery & Food Science — University Studies
Immersion in Deming, TQM, and Problem-Based Learning methodology. The evidence-first thinking that underpins MetriqOne has its origins here — in the rigorous application of measurement principles to complex, variable real-world systems.
Performance Measurement — Scrutiny & Implementation
A decade of independent scrutiny and hands-on implementation of performance measurement across organisations. The accumulated failures and gaps of conventional frameworks become the origin question that eventually produces MetriqOne.
MSc International Management — University of Liverpool
Dissertation on performance measurement in SMEs, supervised by the late Dr. Mehraz Boolaky. The academic formalisation of a decade of practical inquiry. The foundation on which the MetriqOne framework is built.
Consultancy Practice — Scandinavia & Southern Europe
MetriqOne deployed and refined across client engagements. The Logic Library takes shape: Context Logic, SMART Logic, Visum Logic, Cereal Logic. The framework moves from concept to operational system.
Southeast Asia — Field Deployments
Six field cases in the Philippines across MSMEs, cooperatives, NGOs, and local government units. The empirical foundation for Book III: The Proof — and the evidence base for positioning evidence epistemology for fragile environments as an independent academic discipline.
The MetriqOne Trilogy
Book I — Proof Without Judgement — published. Book II — Foundations of Evidence-Based Leadership — published. Book III — The Proof — in active production. Three volumes establishing evidence epistemology for fragile environments as an independent academic discipline.
Get in Touch
For deployment enquiries, research collaboration, or questions about the framework.
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